Shape step three shows towards a good spread out area graph the key confident relationships between the quiddity concreteness out-of meme group in addition to cohesiveness and individuality of the universal characteristics
As the shown, meme group that were seen to be one particular cohesive was basically and those people revealing unique content and you may form services (R dos = .83). Such as for example, “As well Really Highest” exclusively deals with political facts, plus in “Photographs throughout the day,” most instances included each other artwork and you may audio modifications.
They displays three amounts of quiddity concreteness, showing you to definitely meme family which have a very obvious and you may concrete quiddity (an object otherwise a specific profile) as well as had a tendency to have significantly more cohesive and you can unique content, participation, and mode universal qualities. The extraordinary large countless “Celebrity Battles Boy” exemplify it relation. Brand new uniform visibility of your own unique sword on the majority away from occasions offered that it meme family unit members a concrete quiddity. However, at the same time, many days were much like each other in the the fresh simple function, involvement, and you may content features, making reference to the fresh new apparently book facts out-of matches.
Contained in this analysis, we working an enormous-measure studies to analyze new templates and you may structures underpinning Web sites meme networking sites. The deviation part was a theoretic difference between two pushes you to definitely join web sites memes together: the specific quiddities of one’s own family therefore the generic functions of the wider meme people. We strived not just to offer a detailed breakdown of these types of pushes, and in addition to spell it out how they is linked to both, in order to the dwelling regarding meme companies. The new conclusions associated with exploratory attempt subscribe the literary works into internet sites memes a number of theoretic and you can methodological domains, since the summarized less than.
Pinpointing well-known quiddity brands: The investigation shown five form of quiddities – target, particular profile, universal character, action, and phrase. That action is the most prevalent is very sharing: In some instances, they demonstrated the new embodied nature off websites memes, and this build toward activities of people who replicate other people regarding the societal sphere (Shifman, 2013 ). Imitating a hobby inside the your very own method is mainly simple to perform therefore the design is simple to know (Lewis, 2012 ). Therefore, it might function as an enticing way to are oneself toward the newest memetic replace.
Pinpointing brand new mainstream (and you may periphery) of memetic areas: I outlined the latest mainstream of meme society because of the outlining more common blogs, participation, and you will form popular features of well-known sites memes in addition to their occasions. Help prior qualitative observations (Milner, 2012 , 2013c), it was discovered that light men children and you may young adults was an average people more often than not. Preferred people, food, and you may brand new mass media have been the most prevalent information, while you are political articles is much less common. These types of results validate prior to conversations of one’s “whimsical” gist from internet memes as well as their solid organization so you’re able to pop music community (Knobel & Lankshear, 2007 ; Shifman, 2012 ).
The new cohesiveness and you can uniqueness away from meme household: Considering the difference between quiddity and simple functions, this new cohesiveness off a beneficial meme relatives with respect to simple posts, contribution, and you will form is not secured. All of our findings indicate that even if meme family members are generally natural, the amount of cohesiveness differs ranging from families. A siti incontri single latini central ability that people found to be correlated using this type of variability are individuality, otherwise length regarding mainstream. More novel an effective meme family members is, the more the fresh similarity from attributes one of their hours. It looking validates that which we marked as the individuality-cohesiveness pendulum: It indicates that the fundamental pressure between communality and you may identity underpinning users’ motivations is even manifested on networks out of memes one they generate.